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Services · Microsoft Ads

Microsoft Ads: the search ads your competitors forget.

Bing and Copilot are built into Windows and Edge, so they reach searches Google doesn't, with fewer advertisers competing for them. We run Microsoft Ads alongside Google and track every lead the same way.

Bing · Copilot · partner sites
Lead Tracker · all clients
Last 7 days
2,088leads
1,256calls
832forms
Calls and form enquiries across every client, from Lead Tracker. Refreshed every 5 minutes.
1 in 2clients have been with us five years or more
11clients with us since 2016 or earlier
170+businesses working with us in 2026
100,000+leads from Google and Facebook ads in 2025: calls, form enquiries and online orders
What we run

Where Microsoft Ads shows your business.

Usually set up from your Google campaigns, then tuned on its own results.

Search

Bing search ads

The same intent as Google, often at a lower cost per lead.

AI

Copilot

Ads shown in Microsoft's AI assistant, built into Windows and Edge.

Network

Partner sites

Search ads on Microsoft's partner sites, such as Yahoo and DuckDuckGo.

Tracking

Same Lead Tracker

Every Microsoft call and enquiry tracked next to Google and Facebook, so you can compare them fairly.

Questions

Microsoft Ads questions.

Is Microsoft Ads worth it if I already run Google?

Often, yes. It reaches people Google misses, and with fewer advertisers the leads can cost less. We'll tell you if the numbers don't stack up.

Do you lock me into a contract?

No. Month to month, with 30 days' notice. You can change your budget any month.

Lead Tracker

Every call. Every enquiry. Tracked.

We don't report clicks. We report the leads your ads produce, calls and form enquiries alike, because that's what pays the bills.

  • Every call recorded, with the ad, keyword and suburb that drove it
  • Every website form logged against its source
  • Leads on your phone as they arrive, in the Lead Tracker app
  • A plain-English report each month: leads, cost per lead, what we changed

How Lead Tracker works →

Tradie in hi-vis checking a new lead on his phone
Your account · this month
Google AdsCall · 3m 12s · first-time caller09:14
FacebookQuote form · "roller shutters, 4 windows"09:02
ChatGPTCall · 2m 40s · from an AI search answer08:47
MicrosoftCall · 4m 05s · returning caller08:31
Illustration of the Lead Tracker call log. Example entries, not client data.
Talk to us

Want results like these?

Tell us about your business and the work you want more of. We'll tell you honestly what we think your ads can do.

1300 590 750

11 Newlyn Street, Belmont WA 6104 · Mon to Fri

  • Month to month, no lock-in contract
  • Change your budget any month
  • 30 days' notice if you ever leave

We reply within one business day. It's ok, we don't like spam either.