The challenge
Caravans WA had tried radio and television. What was missing, in Stefan's words, was "transparency and results".
"I tried many different avenues of advertising, radio, television. The only thing I found [that] worked is when we started the new sales campaign with Dimension Digital."Stefan Cecconi
What we did
Separate servicing and sales campaigns with their own tracking numbers, budget moved with the season, and Facebook for sales stock.
"I've been using Dimension Digital to consistently deliver over 250 leads a month for our servicing side of the business."Stefan Cecconi, Director, Caravans WA
Stefan Cecconi, Director of Caravans WA, on working with us. 60 seconds.
The results
Google Ads leads grew from 654 in 2017 to 2,219 in 2025, and 2026 is on track to beat it.
- Google Ads leads: 654 in 2017, 2,219 in 2025
- 3,219 servicing leads in 2025: 2,728 calls and 491 form enquiries
- 13,700+ leads since 2016
"We have our lead tracker system going, which means that I can track leads any time of the day or night."
"Anytime I make a phone call, [they're] there at the other end. Emails get answered on time."
"As opposed to other places that I've tried, they're always there for me. I would highly recommend the team at Dimension Digital."
The landing page
Built by us for Caravans WA's ads, with Lead Tracker numbers and forms so every lead is matched to its source.
